Just how much is too much? Well apparently $2.6 billion worldwide just doesn’t cut it these days as news reaches my ears that 20th Century Fox and director James Cameron are currently in talks about a Summer re-release for their sci-fi behemoth, AVATAR. According to THR, the dastardly duo are looking to re-release the hit film primarily in 3D cinemas and here’s the deal breaker – the re-released version will include additional scenes!
The reason behind the apparent second wave is that, while Avatar is the highest grossing movie in cinematic history, Producers still feel they could have mopped up a few more bucks in Box Office takings had they not had to make way for Alice in Wonderland, also released in 3D and IMAX.
Addressing the issue of these additional scenes, speculation has already begun as to how much exactly Cameron might put back in. Imax CEO Richard Gelfond has said that it could be as much as 40 minutes additional footage, he also predicts that Avatar will make it’s way back into theatres in the Autumn.
Cameron himself has said previously that 10-12 minutes of cut footage could be quickly put through post-production and be ready to add to a director’s cut or a DVD release. It’s worth noting that the maximum running time for an analogue release in IMAX theatres is 170 minutes – giving Cameron room for an additional 10 on top of his 160 minute theatrical cut should he want to include IMAX theatres in this cynical marketing ploy – er – re-release. This from THR:
The summer re-release would follow a home video premiere in 2D form, which will happen as soon as next month and no later than May.
Cameron told USA Today there might be a Blu-ray Disc release of the 3D version for home use as early as the fall, but Fox studio sources indicate that is unlikely. They believe there won’t be enough of an installed base of 3D TV sets to make that worthwhile and said it is more likely to come next year.
Cameron and Fox also are in discussions about one or two sequels to “Avatar” that would use many of the digital “assets” that were created for the original. There is no script or deal in place, but the filmmaker and studio have indicated that it is something they would like to do.