With tenth Doctor, David Tennant due to return to our screens over the coming weeks in his final three performances in the iconic role, writer/executive producer Steven Moffat is busy working on the new series of Doctor Who with Matt Smith, the eleventh actor cast in the role.

But the leading man is not the only thing to change with the 2010 series of Doctor Who, the logo is getting a facelift too!

Steven Moffat has said of the re-branding:

“The eleventh logo for the eleventh Doctor – those grand old words, Doctor Who, suddenly looking newer than ever. And look at that, something really new – an insignia! DW in Tardis form!

“Simple and beautiful, and most important of all, a completely irresistible doodle.

“I apologise to school notebooks everywhere, because in 2010 that’s what they’re going to be wearing.”

The new logo harks back to the classic 60′s series of the cult television series except for one stark difference, the addition of an icon. Tasked with redesigning the logo for a new generation of viewers, Red Bee Media explained:

“Doctor Who is a series which has constantly evolved and regenerated for over four decades. In celebration of the new Doctor, Matt Smith, we felt that the time was right for an exciting new brand identity for the show.”

Red Bee went on to explain that the new identity aims to align the Doctor’s brand with blockbuster sci-fi film emblems, such as Superman, Star Trek and Batman, which it says have achieved universal public recognition.

Having had an hour or two to digest the new logo I’m not too keen, call me an old git but I think I preferred the previous logo for the simple fact that I’m not overly keen on the Tardis symbol and I don’t believe that re-hashing an old design is really the best way to go. Let me know your thoughts, do you agree or have your got another opinion?